Mobile Ad Startup Adelphic Hires WPP's Michael Collins As CEO

Adelphic is announcing that Michael Collins (pictured), previously global CEO at WPP-owned mobile marketing agency Joule, has joined the mobile ad startup as its new chief executive. The current CEO Changfeng Wang will remain on-board as CTO. Wang and his co-founder Jennifer Lum both worked at Apple-acquired mobile ad network Quattro, and they announced last year that they had launched a new company. Adelphic says it helps mobile advertisers find the most desirable audiences for their ads, addressing the lack of a persistent ID for mobile users by analyzing different signals that allow it to predict a visitor's demographic data.

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